There was a lot of care and thought behind the choosing of the name for our service.
We wanted to choose a word that had associations with Charity. We looked for words in all languages on the planet, looking for something original, but couldn't find anything that wasn't already being used one way or another.
Then we set out to create a new word. It had to be short, it had to be original, it had to be memorable.
It was with the help of a colleague, Alistair Ritchie, that we came to the name. Charub is two things - it's a play on the word cherub, which means angel and describes exactly what we want to be in the world, and it's also a joining of the words Charity Hub, which is in essence what our website is.
We have high hopes that our name will one day be a verb, synonym with "advertising for charity".